Cover Image

QR Code

Extending value through product, service and platform innovations /

Bibliographic Details
Other Authors:	Charterina, Jon, (Editor)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Emerald Publishing Limited, 2019.
Series:	Journal of Business and Industrial Marketing, Volume 34, Number 3
Subjects:	Marketing research. Electronic books.
Online Access:	Click to View

Similar Items

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
by: Dempster, Craig,, et al.
Published: (2015)

Microinsurance : Extending Pro-Poor Risk Management through the Social Fund Platform
by: Maleika, Marc, et al.
Published: (2012)

Multiply Your Business Value Through Brand and AI.
by: Narayan, Rajan.
Published: (2021)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
by: Freed, Larry.
Published: (2013)

Consumer value a framework for analysis and research /
Published: (1999)

Marketing information products and services a primer for librarians and information professionals /
Published: (1999)

AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /
by: Pradeep, A. K.,, et al.
Published: (2019)

Developing new products and services learning, differentiation, and innovation /
by: Sanders, G. Lawrence.
Published: (2012)

Service quality research perspectives /
by: Schneider, Benjamin, 1938-
Published: (2004)

Reason-oriented marketing a generic marketing approach for reasonable products and services /
by: Masuch, Martin.
Published: (2012)

Services research in a cross-cultural/cross-national context
Published: (2005)

Designing service processes to unlock value /
by: Field, Joy M.,
Published: (2017)

New paths to thick descriptions innovativeness in data collection and interpretation /
Published: (2005)

Product and services management
by: Avlonitis, George J.
Published: (2006)

The value chain and marketing
Published: (2004)

Big data marketing : engage your customers more effectively and drive value /
by: Arthur, Lisa.
Published: (2013)

Innovation and quality improvement in service organizations
Published: (2002)

Monetizing innovation : how smart companies design the product around the price /
by: Ramanujam, Madhavan,, et al.
Published: (2016)

The value of the customer relationship /
by: Angelini, Antonella,
Published: (2018)

Entrepreneurship, innovation, and platforms /
Published: (2017)

Brazil - Innovative Approaches to Extending Family Health Services
by: La Forgia, Gerard
Published: (2012)

Value-based marketing strategy : pricing and costs for relationship marketing /
by: Lopez, Santiago,
Published: (2014)

Field guide to case study research in business-to -business marketing and purchasing /
Published: (2014)

Quality of experience engineering for customer added value services : from evaluation to monitoring /
Published: (2014)

New product development and delivery ensuring successful products through integrated process management /
by: Brethauer, Dale M.
Published: (2002)

Marketing the basics /
by: Moore, Karl, 1955-
Published: (2010)

The essentials of marketing research
Published: (2013)

Marktforschung : grundlagen und praktische anwendungen /
by: Koch, Jorg,, et al.
Published: (2016)

Open services innovation rethinking your business to grow and compete in a new era /
by: Chesbrough, Henry William.
Published: (2011)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Published: (2004)

The american retail value proposition : crafting unique experiences at compelling prices /
by: Murray, Kyle B.,
Published: (2016)

Review of marketing research.
Published: (2010)

Qualitative marketing research
Published: (2001)

Market information and research
by: Housden, Matthew.
Published: (2008)

Review of marketing research.
Published: (2010)

Action research in marketing
Published: (2004)

Developments in human observation methodologies
Published: (2007)

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
by: Allen, Danica R., 1959-
Published: (2004)

Leading edge marketing research 21st-century tools and practices /
Published: (2012)

Issues of representation and qualitative marketing research
Published: (2003)