Holdings: Field guide to case study research in business-to -business marketing and purchasing /

Bibliographic Details
Other Authors:	Woodside, Arch G., (Editor), Pattinson, Hugh M., (Editor), Marshall, Roger, (Editor), Behrens, Ronny, (Contributor)
Format:	eBook
Language:	English
Published:	Bingley, England : Edward Elgar, 2014.
Edition:	First edition.
Series:	Advances in business marketing & purchasing ; Volume 21.
Subjects:	Industrial marketing > Research. Purchasing > Research. Marketing research. Electronic books.
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