Developing new products and services learning, differentiation, and innovation /
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and servic...
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| Format: | Electronic eBook |
| Language: | English |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Edition: | 1st ed. |
| Series: | Marketing research collection.
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| Online Access: | Click to View |