Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
Main Author: | Rajagopal, 1957- (Author) |
---|---|
Format: | eBook |
Language: | English |
Published: |
New York, NY :
Business Expert Press,
2018.
|
Edition: | First edition. |
Series: | Consumer behavior collection.
|
Subjects: | |
Online Access: | Click to View |
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