Rajagopal. (2018). Consumer behavior theories: Convergence of divergent perspectives with applications to marketing and management (First edition.). New York, NY: Business Expert Press.
Chicago Style CitationRajagopal. Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management. First edition. New York, NY: Business Expert Press, 2018.
MLA CitationRajagopal. Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management. First edition. New York, NY: Business Expert Press, 2018.
Warning: These citations may not always be 100% accurate.