Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press,
2018.
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| Edition: | First edition. |
| Series: | Consumer behavior collection.
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| Subjects: | |
| Online Access: | Click to View |
| Item Description: | Includes index. |
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| Physical Description: | 1 online resource (198 pages). |
| ISBN: | 9781947441156 |