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Decoding the new consumer mind : how and why we shop and buy /

Bibliographic Details
Main Author: Yarrow, Kit, 1958- (Author)
Other Authors: Underhill, Paco, (Author of introduction, etc.), Morgan, Adrian, 1958- (Cover designer)
Format: eBook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
Edition:First edition.
Subjects:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Electronic books.
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