Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management - Rajagopal, 1957- (New York, NY : Business Expert Press, 2018)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior; Consumers' preferences; Electronic books