Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /

Bibliographic Details
Main Author: Rajagopal, 1957- (Author)
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2018.
Edition:First edition.
Series:Consumer behavior collection.
Subjects:
Online Access:Click to View
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250 |a First edition. 
264 1 |a New York, NY :  |b Business Expert Press,  |c 2018. 
300 |a 1 online resource (198 pages). 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Consumer Behavior Collection 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Consumers' preferences. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Rajagopal.  |t Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management.  |b First edition.  |d New York, NY : Business Expert Press, 2018   |h 198 pages   |k Consumer behavior collection.  |z 9781947441149 
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830 0 |a Consumer behavior collection. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5309967  |z Click to View