Service excellence : creating customer experiences that build relationships /
Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...
Main Author: | Bolton, Ruth N. (Author) |
---|---|
Format: | eBook |
Language: | English |
Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
Edition: | First edition. |
Series: | Marketing strategy collection.
|
Subjects: | |
Online Access: | Click to View |
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