ANTESEDEN DAN LUARAN DARI KEPUASAN PELANGGAN

The research objective is to analyze customers satisfaction of “Nova” VCO brand product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result...

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Bibliographic Details
Main Author: Susilowati, Luky
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2017
Subjects:
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/4695