Cover Image

QR Code

Emotions, advertising and consumer choice

Bibliographic Details
Main Author:	Hansen, Flemming.
Corporate Author:	ProQuest (Firm)
Other Authors:	Christensen, Sverre Riis.
Format:	Electronic eBook
Language:	English
Published:	[Denmark] : Copenhagen Business School Press, 2007.
Edition:	1st ed.
Subjects:	Consumer behavior. Advertising > Psychological aspects. Electronic books.
Online Access:	Click to View

Similar Items

The marketing power of emotion /
by: O'Shaughnessy, John, 1927-, et al.
Published: (2003)

Advertising and consumer citizenship gender, images, and rights /
by: Cronin, Anne M., 1967-
Published: (2000)

Consumer behaviour and advertising management
by: Khan, Matin A.
Published: (2006)

Freud on Madison Avenue motivation research and subliminal advertising in America /
by: Samuel, Lawrence R.
Published: (2010)

The business of choice : how human instinct influences everyone's decision /
by: Willcox, Matthew,
Published: (2020)

Brainfluence 100 ways to persuade and convince customers with neuromarketing /
by: Dooley, Roger, 1952-
Published: (2012)

Online consumer behavior theory and research in social media, advertising, and e-tail /
Published: (2012)

Decoding the new consumer mind : how and why we shop and buy /
by: Yarrow, Kit, 1958-
Published: (2014)

Diversity in advertising : broadening the scope of research directions /
Published: (2004)

The irrational consumer : applying behavioural economics to your business strategy /
by: Trevisan, Enrico,
Published: (2016)

Persuasion in advertising
by: O'Shaughnessy, John, 1927-
Published: (2004)

Konsumentenpsychologie /
by: Spiess, Erika,
Published: (2013)

Utopian images and narratives in advertising dreams for sale /
Published: (2012)

Advertising and psychology
by: Gill, Leslie E.
Published: (2013)

Advertising myths the strange half-lives of images and commodities /
by: Cronin, Anne M., 1967-
Published: (2004)

The buying brain secrets of selling to the subconscious mind /
by: Pradeep, A. K., 1963-
Published: (2010)

The psychology of entertainment media blurring the lines between entertainment and persuasion /
Published: (2004)

The psychology of entertainment media blurring the lines between entertainment and persuasion /
Published: (2012)

Consumer behavior women and shopping /
by: Huddleston, Patricia.
Published: (2011)

How people buy online : the psychology behind consumer behaviour /
by: Gupta, Seema,
Published: (2021)

The interdisciplinary science of consumption /
Published: (2014)

Advertising types, trends and controversies /
Published: (2012)

Sensory marketing research on the sensuality of products /
Published: (2010)

Advertising and identity in Europe the I of the beholder /
Published: (2000)

Decoded the science behind why we buy /
by: Barden, Phil.
Published: (2013)

The human brand : how we relate to people, products, and companies /
by: Malone, Chris, 1969-
Published: (2013)

Brands, consumers, symbols, & research Sidney J. Levy on marketing /
by: Levy, Sidney J., 1921-
Published: (1999)

Deceptive and subliminal advertising of the slimming product market : case study : Romania /
by: Stefanescu-Mihaila, Ramona-Olivia,
Published: (2014)

Embarrassment of product choices 1 : how to consume differently /
by: Millot, Michel,
Published: (2018)

Seducing the subconscious the psychology of emotional influence in advertising /
by: Heath, Robert, 1947-
Published: (2012)

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Published: (2015)

Customer Behaviour in ECommerce : Case Studies from the Online Grocery Market /
Published: (2023)

Belief systems, religion, and behavioral economics : marketing in multicultural environments /
by: Minton, Elizabeth A.,, et al.
Published: (2014)

Understanding green consumer behavior a qualitative cognitive approach /
by: Wagner, Sigmund A., 1966-
Published: (1997)

Decoding the new consumer mind : how and why we shop and buy.
by: Yarrow, Kit
Published: (2014)

Leadership as emotional labour management and the "managed heart" /
Published: (2012)

Consumer psychology of tourism, hospitality, and leisure.
Published: (2004)

Effective advertising strategies for your business /
by: Li, Cong.,
Published: (2014)

Gender, culture, and consumer behavior
Published: (2012)

The Routledge companion to identity and consumption
Published: (2013)