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Diversity in advertising : broadening the scope of research directions /

Bibliographic Details
Other Authors: Williams, Jerome D., 1947- (Editor), Lee, Wei-Na, 1957- (Editor), Haugtvedt, Curtis P., 1958- (Editor)
Format: eBook
Language:English
Published: Mahwah, New Jersey : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Electronic books.
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