Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
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| Format: | Electronic eBook |
| Language: | English |
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Hoboken, N.J. :
Wiley,
c2012.
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| Online Access: | Click to View |