Sensory marketing research on the sensuality of products /
"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, an...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Routledge,
c2010.
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| Online Access: | Click to View |