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Defending the brand aggressive strategies for protecting your brand in the online arena /

Bibliographic Details
Main Author:	Murray, Brian H., 1968-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, c2004.
Subjects:	Brand name products. Trademark infringement. Electronic commerce. Product management. Electronic books.
Online Access:	Click to View

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