Murray, B. H. (2004). Defending the brand: Aggressive strategies for protecting your brand in the online arena. New York: American Management Association.
Chicago Style CitationMurray, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. New York: American Management Association, 2004.
MLA CitationMurray, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. New York: American Management Association, 2004.
Warning: These citations may not always be 100% accurate.