Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel applicat...
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2013 digital library.
Marketing strategy collection. |
| Subjects: | |
| Online Access: | Click to View |