THE EFFECT OF PERCEIVED VALUE ON E-COMMERCE APPLICATIONS IN FORMING CUSTOMER PURCHASE INTEREST AND ITS EFFECT ON USER LOYALTY
This reserach gives special attention to the value that drives users to engage in trading activities through e-commerce. The purpose of this study is to identify the effect of perceived value on user buying interest, the effect of purchase intention on the level of trust, the effect of trust on the...
| Main Authors: | , |
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| Format: | PDF Document |
| Language: | eng |
| Published: |
Fakultas Ekonomi, Universitas Bangka Belitung
2021
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| Subjects: | |
| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/340 |