The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
| Main Author: | Laidler-Kylande, Nathalie, 1965- |
|---|---|
| Other Authors: | Stenzel, Julia Shepard, 1964- |
| Format: | eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley,
[2014]
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | Click to View |
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