Laidler-Kylande, N., & Stenzel, J. S. (2014). The brand IDEA: Managing nonprofit brands with integrity, democracy and affinity (First edition.). San Francisco: Jossey Bass & Pfeiffer Imprints, Wiley.
Chicago Style CitationLaidler-Kylande, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands With Integrity, Democracy and Affinity. First edition. San Francisco: Jossey Bass & Pfeiffer Imprints, Wiley, 2014.
MLA CitationLaidler-Kylande, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands With Integrity, Democracy and Affinity. First edition. San Francisco: Jossey Bass & Pfeiffer Imprints, Wiley, 2014.
Warning: These citations may not always be 100% accurate.