The brand IDEA : managing nonprofit brands with integrity, democracy and affinity - Laidler-Kylande, Nathalie, 1965-; Stenzel, Julia Shepard, 1964- (San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, 2014)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Nonprofit organizations -- Management; Nonprofit organizations -- Marketing; Electronic books