The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley,
[2014]
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| Edition: | First edition. |
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| Online Access: | Click to View |
| Physical Description: | 1 online resource (234 pages) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118573303 |