The brand IDEA : managing nonprofit brands with integrity, democracy and affinity /

Bibliographic Details
Main Author: Laidler-Kylande, Nathalie, 1965-
Other Authors: Stenzel, Julia Shepard, 1964-
Format: eBook
Language:English
Published: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Edition:First edition.
Subjects:
Online Access:Click to View