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01885nam a22004451i 4500 |
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EBC1550545 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cnu|||||||| |
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130819t20142014cau ob 001 0 eng d |
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|z 9781118555835 (hardback)
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|a 9781118573303
|q (electronic bk.)
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|a (MiAaPQ)EBC1550545
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|a (Au-PeEL)EBL1550545
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|a (CaPaEBR)ebr10799795
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|a (CaONFJC)MIL543094
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|a (OCoLC)863203909
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HD62.6
|b .L35 2014
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| 082 |
0 |
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|a 658/.048
|2 23
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1 |
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|a Laidler-Kylande, Nathalie,
|d 1965-
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| 245 |
1 |
4 |
|a The brand IDEA :
|b managing nonprofit brands with integrity, democracy and affinity /
|c Nathalie Laidler-Kylande and Julia Shepard Stenzel.
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| 250 |
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|a First edition.
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| 264 |
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1 |
|a San Francisco :
|b Jossey Bass & Pfeiffer Imprints, Wiley,
|c [2014]
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| 264 |
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4 |
|c 2014
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| 300 |
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|a 1 online resource (234 pages)
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Nonprofit organizations
|x Management.
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| 650 |
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0 |
|a Nonprofit organizations
|x Marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Stenzel, Julia Shepard,
|d 1964-
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| 776 |
0 |
8 |
|i Print version:
|a Laidler-Kylande, Nathalie, 1965-
|t Brand IDEA.
|d San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
|h , xviii214 pages
|z 9781118555835
|w (DLC) 2013030361
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1550545
|z Click to View
|
