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The human brand : how we relate to people, products, and companies /

Bibliographic Details
Main Author:	Malone, Chris, 1969-
Other Authors:	Fiske, Susan T.
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2013.
Edition:	First edition.
Subjects:	Consumer behavior. Marketing > Psychological aspects. Electronic books.
Online Access:	Click to View

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