The human brand : how we relate to people, products, and companies /

Bibliographic Details
Main Author: Malone, Chris, 1969-
Other Authors: Fiske, Susan T.
Format: eBook
Language:English
Published: San Francisco : Jossey-Bass, 2013.
Edition:First edition.
Subjects:
Online Access:Click to View
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100 1 |a Malone, Chris,  |d 1969- 
245 1 4 |a The human brand :  |b how we relate to people, products, and companies /  |c Chris Malone, Susan T. Fiske. 
250 |a First edition. 
264 1 |a San Francisco :  |b Jossey-Bass,  |c 2013. 
300 |a 1 online resource (211 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Marketing  |x Psychological aspects. 
655 4 |a Electronic books. 
700 1 |a Fiske, Susan T. 
776 0 8 |i Print version:  |a Malone, Chris, 1969-  |t Human brand : how we relate to people, products, and companies.  |d San Francisco : Jossey-Bass, 2014  |h xii, 196 pages  |z 9781118611319  |w (DLC) 2013025201 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1388816  |z Click to View