Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /
Corporate Author: | ProQuest (Firm) |
---|---|
Other Authors: | Balmer, John M. T., del Valle Brena, Almudena Gonzalez., Illia, Laura. |
Format: | Electronic eBook |
Language: | English |
Published: |
Oxfordshire, England ; New York :
Routledge,
c2013.
|
Series: | Routledge interpretive marketing research series ;
17. |
Subjects: | |
Online Access: | Click to View |
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