Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /
| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxfordshire, England ; New York :
Routledge,
c2013.
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| Series: | Routledge interpretive marketing research series ;
17. |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (xix, 156 p.). |
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| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9780203072707 (electronic bk.) |