Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Balmer, John M. T., del Valle Brena, Almudena Gonzalez., Illia, Laura.
Format: Electronic eBook
Language:English
Published: Oxfordshire, England ; New York : Routledge, c2013.
Series:Routledge interpretive marketing research series ; 17.
Subjects:
Online Access:Click to View