Brand Image Theoretical Aspects
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising....
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| Format: | PDF Document |
| Language: | eng |
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Fakultas Ekonomi, Universitas Bangka Belitung
2018
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| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/64 |