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01912nam a2200445 a 4500 |
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EBC1323273 |
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MiAaPQ |
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20200520144314.0 |
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130812s2013 enk sb 001 0 eng d |
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|z 9780415662093
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|a 9780203072707 (electronic bk.)
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|a (MiAaPQ)EBC1323273
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|a (OCoLC)854977030
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|a MiAaPQ
|c MiAaPQ
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4 |
|a HD59.2
|b .C65 2013
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 245 |
0 |
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|a Contemporary perspectives on corporate marketing
|h [electronic resource]
|b contemplating corporate branding, marketing and communications in the twenty-first century /
|c edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
|
| 260 |
|
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|a Oxfordshire, England ;
|a New York :
|b Routledge,
|c c2013.
|
| 300 |
|
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|a 1 online resource (xix, 156 p.).
|
| 490 |
1 |
|
|a Routledge interpretive marketing research ;
|v 17
|
| 504 |
|
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|a Includes bibliographical references at the end of each chapters and index.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 588 |
|
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|a Description based on online resource; title from title page (ebrary, viewed August 12, 2013).
|
| 650 |
|
0 |
|a Corporate image.
|
| 650 |
|
0 |
|a Corporate culture.
|
| 650 |
|
0 |
|a Communication in organizations.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Corporations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Balmer, John M. T.
|
| 700 |
1 |
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|a del Valle Brena, Almudena Gonzalez.
|
| 700 |
1 |
|
|a Illia, Laura.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Routledge interpretive marketing research series ;
|v 17.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1323273
|z Click to View
|
