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The Right to Brand :
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The Right to Brand : Levelling the brand playing field : Lessons from an emerging market
Bibliographic Details
Main Author:
Merican, Yasmin, Datin
(Author)
Format:
Book
Published:
Kuala Lumpur:
Trax Publishing,
2013.
Subjects:
Business enterprises
Branding (Marketing)
Entrepreneurship
Brand name products
Holdings
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