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| 001 |
0000036049 |
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20190711090000.0 |
| 007 |
##ta |
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190711q2013 my |
| 020 |
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|a 9789671166109
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| 040 |
# |
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|a MATR
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| 090 |
0 |
0 |
|a B 658.827
|b MER
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| 100 |
1 |
# |
|a Merican, Yasmin,
|c Datin
|e author
|
| 245 |
1 |
4 |
|a The Right to Brand :
|b Levelling the brand playing field : Lessons from an emerging market
|c by Yasmin Merican.
|
| 264 |
# |
1 |
|a Kuala Lumpur:
|b Trax Publishing,
|c 2013.
|
| 264 |
# |
4 |
|a ♭2013.
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| 300 |
# |
# |
|a 755 pages:
|b illustrations;
|c 25 cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
# |
# |
|a volume
|2 rdacarrier
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| 504 |
# |
# |
|a Includes bibliographical references and index
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| 650 |
2 |
0 |
|a Business enterprises
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| 650 |
1 |
0 |
|a Branding (Marketing)
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| 650 |
2 |
0 |
|a Entrepreneurship
|
| 650 |
2 |
0 |
|a Brand name products
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| 999 |
|
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|a B000038061
|b Book
|c Book
|e Business Information Centre
|
| 999 |
|
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|a 0000038061
|b Book
|c Book
|e Business Information Centre
|
