APA Citation

Merican, Y. (2013). The Right to Brand: Levelling the brand playing field : Lessons from an emerging market. Kuala Lumpur: Trax Publishing.

Chicago Style Citation

Merican, Yasmin. The Right to Brand: Levelling the Brand Playing Field : Lessons From an Emerging Market. Kuala Lumpur: Trax Publishing, 2013.

MLA Citation

Merican, Yasmin. The Right to Brand: Levelling the Brand Playing Field : Lessons From an Emerging Market. Kuala Lumpur: Trax Publishing, 2013.

Warning: These citations may not always be 100% accurate.