The Right to brand : levelling the brand playing field : lessons from an emerging market.

Bibliographic Details
Main Author: Merican, Yasmin
Format: Book
Published: Kuala Lumpur: Trax Publishing, 2013.
Subjects:
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245 1 4 |a The Right to brand :   |b levelling the brand playing field : lessons from an emerging market. 
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650 0 0 |a Brand name products  
650 0 0 |a Entrepreneurship  
650 0 0 |a Branding (Marketing)  
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