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The Right to brand :
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The Right to brand : levelling the brand playing field : lessons from an emerging market.
Bibliographic Details
Main Author:
Merican, Yasmin
Format:
Book
Published:
Kuala Lumpur:
Trax Publishing,
2013.
Subjects:
Business enterprises
Brand name products
Entrepreneurship
Branding (Marketing)
Holdings
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Description
ISBN:
9789671166109
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