Cover Image

QR Code

Strategic integrated marketing communications : theory and practices.

Bibliographic Details
Main Author:	Percy
Format:	Book
Published:	Amsterdam: Butterworth-Heinemann, 2008.
Edition:	1st ed..
Subjects:	Marketing Strategic planning Communication in marketing

Similar Items

MASTERING BUSINESS FOR STRATEGIC COMMUNICATORS : Insights and Advice from the C-suite of Leading Brands
Published: (2018)

Strategic marketing.
by: Cravens
Published: (2006)

Strategic management.
by: Miller
Published: (1998)

Motivate like a CEO : communicate your strategic vision and inspire people to act!.
by: Bates
Published: (2009)

Strategic communication at work : the impact paradigm /
by: Lennard, Diane,
Published: (2018)

Strategic management in Malaysia : concepts & illustrations.
by: Lim
Published: (2001)

Marketing communications : frameworks, theories and applications.
by: Fill
Published: (1995)

Mastering business for strategic communicators : insights and advice from the C-suite of leading brands /
Published: (2018)

The New emerging market multinationals : four strategies for disrupting markets and building brands.
by: Chattopadhyay
Published: (2012)

Marketing as strategy : the CEO's agenda for during growth and innovation.
Published: (2004)

Building commitment to reform through strategic communication the five key decisions /
by: Cabanero-Verzosa, Cecilia.
Published: (2009)

Strategic positioning : creating growth, generating profits, achieving.
by: Temporal
Published: (1999)

Marketing strategy : relationships, offerings, timing and resource allocation.
by: Sudharshan
Published: (1995)

Scenario planning : managing for the future.
by: Ringland
Published: (2006)

Understanding digital marketing : marketing strategies for engaging the digital generation.
by: Ryan, Damian
Published: (2014)

Understanding digital marketing : marketing strategies for engaging the digital generation.
by: Ryan
Published: (2012)

Global strategic management.
by: Lasserre
Published: (2003)

Developing international markets : shaping your global presence.
by: Kautz
Published: (1998)

Strategic planning for enterprise information systems.
by: Butler
Published: (1996)

STRATEGIC PLANNING FOR PUBLIC AND NONPROFIT ORGANIZATIONS.
by: Bryson, John M.
Published: (2018)

Opening digital market : battle plans and business strategies for internet commerce.
by: Mougayar
Published: (1998)

Redefining global strategy.
by: Ghemawat
Published: (2008)

PLATFORM REVOLUTION : HOW NETWORKED MARKETS ARE TRANSFORMING THE ECONOMY- AND HOW TO MAKE THEM WORK FOR YOU
by: Parker, Geoffrey
Published: (2017)

Marketing communications : a European perspective.
by: Pelsmacker, Patrick De.
Published: (2013)

Brand famous.
by: Boyd, Linzi
Published: (2014)

Winning in Asia, U.S. style : market and non market strategies for success.
Published: (2003)

Communicating strategy
by: Jones, Phil.
Published: (2008)

Disruptive Branding : How to Win Times of Change
by: Benbunan, Jacob
Published: (2019)

Brand rewired : connecting intellectual property,branding and creativity strategy.
by: Chasser
Published: (2010)

Communicating your vision
by: Cartwright, Talula.
Published: (2006)

The handbook of strategic public relations and integrated marketing communications.
Published: (2012)

Sun Tzu and the art of business : six strategic principles for managers.
by: Mc Neilly
Published: (2012)

Strategic alliances : three ways to make them work.
by: Steinhilber
Published: (2008)

The Power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities.
by: Johnston
Published: (2003)

ACCELERATE : BUILDING STRATEGIC AGILITY FOR A FASTER-MOVING WORLD
by: Kotter, John P.
Published: (2014)

The Big book of marketing : lessons and best practices from the world's greatest companies.
Published: (2010)

The Leader of the future 2 : vision, strategies and practices for the new era.
by: Hesselbein
Published: (2006)

Supply chain as strategic asset : the key to reaching business goals.
by: Sehgal
Published: (2011)

The Annotated Sun Tzu's art of war : strategic management leadership for swift high pressure conditions.
by: Ong
Published: (2003)

Strategic management of technology and innovation.