Strategic integrated marketing communications : theory and practices.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Amsterdam:
Butterworth-Heinemann,
2008.
|
| Edition: | 1st ed.. |
| Subjects: |
| LEADER | 00544cam a2200181 7i4500 | ||
|---|---|---|---|
| 001 | 0000026911 | ||
| 005 | 20110919090000.0 | ||
| 020 | 0 | 0 | |a 9780750679800 |
| 090 | 0 | 0 | |a B 658.802 |b PER |
| 100 | 1 | 0 | |a Percy |
| 245 | 1 | 0 | |a Strategic integrated marketing communications : |b theory and practices. |
| 250 | 0 | 0 | |a 1st ed.. |
| 260 | 0 | 0 | |a Amsterdam: |b Butterworth-Heinemann, |c 2008. |
| 300 | # | # | |a 308p. |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Strategic planning |
| 650 | 0 | 0 | |a Communication in marketing |
| 999 | |a B000029225 |b Annual Reports |c Book |e Business Information Centre | ||