APA Citation

Percy. (2008). Strategic integrated marketing communications: Theory and practices. Amsterdam: Butterworth-Heinemann.

Chicago Style Citation

Percy. Strategic Integrated Marketing Communications: Theory and Practices. Amsterdam: Butterworth-Heinemann, 2008.

MLA Citation

Percy. Strategic Integrated Marketing Communications: Theory and Practices. Amsterdam: Butterworth-Heinemann, 2008.

Warning: These citations may not always be 100% accurate.