Marketing communications : a European perspective.

Bibliographic Details
Main Author: Pelsmacker, Patrick De.
Other Authors: Geuens, Maggie, Bergh, Joeri Van Den
Format: Book
Published: Harlow, England: Pearson, 2013.
Edition:5th ed..
Subjects:

Business Information Centre

Holdings details from Business Information Centre
Call Number: B 658 802 PEL
Accession Item Category Format Status Notes
0000035057 Book Book AVAILABLE