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Building the brand-driven busi...
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Building the brand-driven business : operationalize your brand to drive profitable growth.
Bibliographic Details
Main Author:
Davis
Other Authors:
Dunn,
Format:
Book
Published:
San Francisco:
Jossey-Bass,
2002.
Subjects:
Brand name products
Product management
Branding
Holdings
Description
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Description
Physical Description:
299 p.
ISBN:
0787962554
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