APA Citation

Davis, & Dunn. (2002). Building the brand-driven business: Operationalize your brand to drive profitable growth. San Francisco: Jossey-Bass.

Chicago Style Citation

Davis, and Dunn. Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth. San Francisco: Jossey-Bass, 2002.

MLA Citation

Davis, and Dunn. Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth. San Francisco: Jossey-Bass, 2002.

Warning: These citations may not always be 100% accurate.