Building the brand-driven business : operationalize your brand to drive profitable growth.
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
San Francisco:
Jossey-Bass,
2002.
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| Subjects: |
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| 245 | 0 | 0 | |a Building the brand-driven business : |b operationalize your brand to drive profitable growth. |
| 260 | 0 | 0 | |a San Francisco: |b Jossey-Bass, |c 2002. |
| 300 | # | # | |a 299 p. |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Branding |
| 700 | 2 | 1 | |a Dunn, |h Michael |
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