Building brands & believers : how to connect with consumers using archetypes.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Clementi Loop:
John Wiley & Sons,
2002.
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| Subjects: |
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| 245 | 1 | 0 | |a Building brands & believers : |b how to connect with consumers using archetypes. |
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| 300 | # | # | |a 267 p. |
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| 650 | 0 | 0 | |a Branding |
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