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Building brands & believers :
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Building brands & believers : how to connect with consumers using archetypes.
Bibliographic Details
Main Author:
Wertime
Format:
Book
Published:
Clementi Loop:
John Wiley & Sons,
2002.
Subjects:
Brand names
Branding
Holdings
Description
Reviews
Preview
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Description
Physical Description:
267 p.
ISBN:
0470820675
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