APA Citation

Wertime. (2002). Building brands & believers: How to connect with consumers using archetypes. Clementi Loop: John Wiley & Sons.

Chicago Style Citation

Wertime. Building Brands & Believers: How to Connect With Consumers Using Archetypes. Clementi Loop: John Wiley & Sons, 2002.

MLA Citation

Wertime. Building Brands & Believers: How to Connect With Consumers Using Archetypes. Clementi Loop: John Wiley & Sons, 2002.

Warning: These citations may not always be 100% accurate.