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Developing new products and services learning, differentiation, and innovation /

The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and servic...

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Bibliographic Details
Main Author: Sanders, G. Lawrence.
Other Authors: Huefner, Ronald J.
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Edition:1st ed.
Series:Marketing research collection.
Subjects:
New products.
Product differentiation.
Developing new products services
NPD
product design
learning, differentiation
price discrimination
product features
innovation
business planning
organizational analysis
diffusion
entrepreneurship
technology and product life cycles
product and service versioning
product demand
product line optimization
creativity
lock-in real options
business valuation and project management
Electronic books.
Online Access:Click to View
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