Developing new products and services learning, differentiation, and innovation /
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and servic...
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| Format: | Electronic eBook |
| Language: | English |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Edition: | 1st ed. |
| Series: | Marketing research collection.
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| Online Access: | Click to View |
| Summary: | The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
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| Item Description: | "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." |
| Physical Description: | 1 electronic text (xx, 340 p.) : ill., digital file. Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 327-335) and index. |
| ISBN: | 9781606492420 (electronic bk.) |
| Access: | Access restricted to authorized users and institutions. |