Sanders, G. L., & Huefner, R. J. (2012). Developing new products and services: Learning, differentiation, and innovation. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press.
Chicago Style CitationSanders, G. Lawrence., and Ronald J. Huefner. Developing New Products and Services: Learning, Differentiation, and Innovation. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press, 2012.
MLA CitationSanders, G. Lawrence., and Ronald J. Huefner. Developing New Products and Services: Learning, Differentiation, and Innovation. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press, 2012.
Warning: These citations may not always be 100% accurate.